Private label

Common synonyms include: contract manufacture, house brand product, house private-brand range, house-brand, in-house brand, kirkland.

noun, verb

noun, verb ·Uncommon ·Advanced level

Definitions

Noun

1
Synonym of own brand.
"You'd be surprised how many name brand companies produce some private label work for the big box and grocery chains."

Verb

1
To produce (something) and apply a private label to it; to make (something) under a private label. transitive
"it was private labelled"

"You'd be surprised how many name brand companies produce some private label work for the big box and grocery chains."