Nounify

In modern parlance, the difference between nouns, adjectives, and verbs has blurred somewhat: nouns take on the appearance of adjectives, verbs become nounified, and so on.

[...] Authors have a maddening tendency to nounify verbs and to privilege verbified nouns in their languaged discourse; they have proclivity toward vocabularistically challenged prose [...]

The Pentagon has now nounified it [the word push back].