'tweenager

Television is still the everybody medium. But more than ever this year, shows (and in some cases networks) are targeted to specific demographic groups: teenagers, 'tweenagers, twenty-, thirty- and fortysomethings.

Source: wiktionary

Stickers are popular with kids of all ages, but there is a growing popularity among teens and ’tweenagers. As children grow up and become teens and ’tweenagers, they carry their love for stickers with them.

Source: wiktionary

Kids are not the only ones buying them. "My wife is a [cancer] survivor," said Robert Footer, a Potomac physician who waited patiently behind the 'tweenagers at Cloud 9. He paid for his two pink wristbands with a hundred dollar bill.

Source: wiktionary

Later, Lynch thought up a number of other successful offerings for ‘tweenagers, the age group from 9 to 14 that advertisers, perhaps insidiously, love. Nickelodeon’s “The Secret World of Alex Mack” is another of his much-copied shows.

Source: wiktionary