Goodwill

benewolencja

(favorably disposed attitude)

dobra wola

(favorably disposed attitude)

przychylność

(favorably disposed attitude)

renoma

(accounting: the value of a business entity not directly attributable to its tangible assets and liabilities)

renoma

(business: ability of an individual or business to exert influence within a community, club, market or another type of group)

łaskawość

(favorably disposed attitude)

życzliwość

(favorably disposed attitude)