Pathos

哀婉

āiwǎn

(the quality or property of anything which touches the feelings or excites emotions)

悲愴 /悲怆

bēichuàng

(the quality or property of anything which touches the feelings or excites emotions)

感傷 /感伤

gǎnshāng

(the quality or property of anything which touches the feelings or excites emotions)

感染力

gǎnrǎnlì

(a writer or speaker's attempt to persuade an audience through appeals)