Martech

noun

noun ·2 syllables ·Rare ·Advanced level

Definitions

Noun
  1. 1
    Marketing technology; technology (usually information technology) used for marketing. uncountable

    "This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy."

  2. 2
    Alternative letter-case form of martech alt-of
  3. 3
    Alternative letter-case form of martech alt-of
  4. 4
    A marketing company. countable

Example

More examples

"This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy."

Etymology

Clipping of marketing technology, modeled on fintech etc.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.