Adtech
noun ·Rare ·Advanced level
Definitions
- 1 Digital technology for the delivery and measurement of advertising campaigns. uncountable
"Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data."
Example
More examples"Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data."
Etymology
From ad + tech.
More for "adtech"
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.