Benchmarketing

noun

noun ·Rare ·Advanced level

Definitions

Noun
  1. 1
    The misleading use of unrepresentative benchmark software results in marketing a computer system. derogatory, uncountable
  2. 2
    The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service. uncountable

Etymology

In both senses, blend of benchmark + marketing; but the two appear to have formed independently.

Related phrases

customer service

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.