Brandjacking

noun

noun ·Rare ·Advanced level

Definitions

Noun
  1. 1
    The imposture of the online identity of another person or company. Internet, uncountable

    "This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company."

Example

More examples

"This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company."

Etymology

Blend of brand + hijacking.

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Brand Voice Consistency: Keep Tone Unified Across Pages

Practical framework to keep product, marketing, and support copy aligned.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.