Brandscape

noun

noun ·Rare ·Advanced level

Definitions

Noun
  1. 1
    The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.

    "By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches."

Example

More examples

"By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches."

Etymology

Blend of brand + landscape. Anthropologist John Sherry is credited with coining term in 1986.

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.