What does "business-to-business-to-consumer" mean?

A business model that blends B2B and B2C frameworks together, forming a new business model where businesses collaborate with other businesses to sell a product or service directly to the consumer.

What is a synonym for "business-to-business-to-consumer"?

Common synonyms include: b2b2c.

Business-to-business-to-consumer

adj

adj ·Rare ·Advanced level

Definitions

Adjective

1
A business model that blends B2B and B2C frameworks together, forming a new business model where businesses collaborate with other businesses to sell a product or service directly to the consumer. not-comparable

Synonyms

All synonyms

b2b2c

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.