Cologned

"As some of the early bohemian hangouts are being overwhelmed by a decidedly high-heeled and cologned crowd, and others give way to hotels and luxury rentals like the Ludlow, a 23-story brick-and-glass giant that looms over Katz’s Delicatessen, Mr. Misrahi finds himself vilified by some longtime Lower East Side watchers (even though the Ludlow, the most visible symbol of gentrification, is one of the few projects he had nothing to do with)."