Flog

//flɑɡ// noun, verb, slang

Definitions

Noun
  1. 1
    A contemptible, often arrogant person; a wanker. Australia, derogatory, informal

    "It follows the ejection of a supporter who allegedly ran towards umpire Mathew Nicholls while calling him a "bald-headed flog" at half-time of the Carlton-Brisbane Lions match last Saturday."

  2. 2
    A weblog designed to look authentic, but actually developed as part of a commercial marketing strategy to promote some product or service. Internet

    "Though a handful of viral videos and flogs have captured significant interest, the vast majority hardly register with consumers."

Verb
  1. 1
    To whip or scourge as punishment. transitive
  2. 2
    beat severely with a whip or rod wordnet
  3. 3
    To use something to extreme; to abuse. transitive

    "I did seven laps of Fyshwick with the mechanic today. I was turning lots of heads on the last few, people must of thought I was nuts, flogging the car then stopping, then driving slow then flogging it again."

  4. 4
    beat with a cane wordnet
  5. 5
    To sell. UK, slang, transitive

    "And then there's my part time job at Telstra Bigpond flogging their cable network for just $67.55/month long term cost, a BARGAIN, and the other part time job flogging Foxtel at something like $50/month."

Show 4 more definitions
  1. 6
    To steal something. Australia, New-Zealand, transitive
  2. 7
    To defeat easily or convincingly. Australia, New-Zealand, transitive

    "The Swannies got on a real roll over rounds 16/17 & 18 of 1987. In consecutive SCG matches, they flogged the Eags 30.21 to 10.11, followed that with a 36.20 to 11.7 demolition of the Dons and finally a 31.12 to 15.17 thrashing of Richmond."

  3. 8
    To overexploit (land), as by overgrazing, overstocking, etc. Australia, transitive

    "The environment is paying dearly as producers flog their land. Sustainable agriculture needs a new generation of energised science and technology-trained farmers"

  4. 9
    To beat away charcoal dust etc. using a flogger.

Etymology

Etymology 1

From Middle English *floggen (suggested by flogge (“hammer, sledge”), from Old English *floggian, a stem variant of Proto-Germanic *flukkōną (“to beat”), itself a secondary zero-grade iterative with unetymological -u-, derived from *flōkaną. The original zero-grade iterative *flakkōną had been misinterpreted as an o-grade. See flack (“to beat”), also as a dialectal noun "a blow, slap". Cognate with Scots flog (“a blow, stripe, flogging”, noun), Scots flog (“thin strip of wood”), Norwegian flak (“a piece torn off, strip”). Alternatively, a back-formation from flogger, from Low German flogger (“a flail”).

Etymology 2

From Middle English *floggen (suggested by flogge (“hammer, sledge”), from Old English *floggian, a stem variant of Proto-Germanic *flukkōną (“to beat”), itself a secondary zero-grade iterative with unetymological -u-, derived from *flōkaną. The original zero-grade iterative *flakkōną had been misinterpreted as an o-grade. See flack (“to beat”), also as a dialectal noun "a blow, slap". Cognate with Scots flog (“a blow, stripe, flogging”, noun), Scots flog (“thin strip of wood”), Norwegian flak (“a piece torn off, strip”). Alternatively, a back-formation from flogger, from Low German flogger (“a flail”).

Etymology 3

Blend of fake + blog.

Next best steps

Mini challenge

Unscramble this word: flog