noun ·Rare ·Advanced level

Definitions

Noun

1. 1
   The process whereby a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation. uncountable

Etymology

Initialism of fund-raising under the guise of research.

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.