Gotrocks
noun, slang ·Uncommon ·Advanced level
Definitions
- 1 A rich person. US, slang
"The market for prestige perfumes is pretty much restricted to what industry economists call “gotrocks ladies”—women in households with annual incomes over $40,000 and who are over forty but still young enough to have a sense of smell (Elizabeth Taylor, for instance). […] But many affluent Baby Boom women, who are about to meet these demographic criteria, do not fit the classic gotrocks-lady mold. […] Meanwhile the current group of gotrocks ladies is not getting any younger."
Example
More examples"The market for prestige perfumes is pretty much restricted to what industry economists call “gotrocks ladies”—women in households with annual incomes over $40,000 and who are over forty but still young enough to have a sense of smell (Elizabeth Taylor, for instance). […] But many affluent Baby Boom women, who are about to meet these demographic criteria, do not fit the classic gotrocks-lady mold. […] Meanwhile the current group of gotrocks ladies is not getting any younger."
Etymology
From got + rocks (“money”), influenced by Rockefeller.
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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.