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Greatest thing since sliced bread

noun

Definitions

Noun
  1. 1
    Something amazing, outstanding or praiseworthy, especially a relatively recent invention likely to improve people's lives. idiomatic

    "This column is about the greatest thing since sliced bread."

Etymology

Adapted from the advertising slogan used in 1928 by the Chillicothe Baking Company (the first company to sell sliced bread), which was as follows: The greatest forward step in the baking industry since bread was wrapped.

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