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Loss leader

//ˈlɒs ˈliːdə(ɹ)// noun

Noun

1
An item that is sold at or below cost in an effort to stimulate other profitable sales.
"Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing."
2
a featured article of merchandise sold at a loss in order to draw customers wordnet

Unscramble this word: lossleader