What does "lure" mean?
Something that tempts or attracts, especially one with a promise of reward or pleasure.
noun, verb ·Common ·High school level
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"How many have with a smile made small account Of Beauty and her lures"
"My Faulcon now is ſharpe and paſſing emptie, / And til ſhe ſtoope ſhe muſt not be full gorg'd, / For then ſhe never lookes upon her lure."
"It had been sixteen years since the BBC’s Grace Wyndham Goldie wrote her internal memo about luring him back to make sociological/scientific TV programmes. Now a second note had circulated, from the science department, proposing that he should present the Corporation’s next educative megaseries."
"I could not resist the lure of great profits."
Something that tempts or attracts, especially one with a promise of reward or pleasure.
Common synonyms include: bait, decoy, enticement, adduct, adductor, allure.
I could not resist the lure of great profits.
Pronounced /lʊə/.
From Anglo-Norman lure, from Old French loirre (Modern French leurre), from Frankish *lōþr, from Proto-Germanic *lōþr-, perhaps ultimately related to *laþō (“invitation, calling”), or from Proto-Indo-European *leh₂- (“to hide”). Compare English allure, also from Old French. Probably related to German Luder (“bait”).
Borrowed from Icelandic lúðr.