Marketingese

noun, slang

noun, slang ·Uncommon ·College level

Definitions

Noun

1
The jargon used in marketing. informal, uncountable
"When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept."

Example

"When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept."

Etymology

From marketing + -ese.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.