Microbrand

//ˈmʌɪkɹə(ʊ)bɹand// noun, verb

noun, verb ·Rare ·Advanced level

Definitions

Noun
  1. 1
    A small commercial brand which is only recognised in a particular geographic or niche-interest market.

    "At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44."

Verb
  1. 1
    To use a brand of this kind.

Example

More examples

"At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44."

Etymology

From micro- + brand.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.