Mumfluencer

noun, slang

noun, slang ·Uncommon ·College level

Definitions

Noun
  1. 1
    A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing. UK, informal, neologism

    "She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing."

Example

More examples

"She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing."

Etymology

Blend of mum + influencer, equivalent to mum + -fluencer.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.