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Opportunity cost

noun

Definitions

Noun
  1. 1
    The cost of an opportunity forgone (and the loss of the benefits that could be received from that opportunity); the most valuable forgone alternative.

    "Implicit in this fixation with time is the thesis that the opportunity cost of regular shopping is too high – that the hours spent driving to the better bookstore in the next town can be spent doing something more valuable."

  2. 2
    cost in terms of forgoing alternatives wordnet

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