What does "pay-per-click" mean?

An online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user.

Pay-per-click

noun

noun ·Rare ·Advanced level

Definitions

Noun

1
An online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user. Internet, attributive, often, uncountable

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.