noun ·Rare ·Advanced level

Definitions

Noun

1. 1
   The use of demographics to obtain marketing data from people's attitudes, lifestyles etc. uncountable
2. 2
   market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also: variables or trends identified through such research. wordnet

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.