Self-liquidator

noun

noun ·Rare ·Advanced level

Definitions

Noun
  1. 1
    A special offer that covers the promoter's costs despite being presented as a discount.

    "Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order."

Example

More examples

"Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order."

Etymology

From self- + liquidator.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.