Shrinkflation

noun, slang

noun, slang ·Uncommon ·College level

Definitions

Noun
  1. 1
    The practice of making products smaller while continuing to market them at the same price. informal, neologism, uncountable

    "Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board."

Example

More examples

"Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board."

Etymology

Blend of shrink + inflation. Popularized by British economist Pippa Malmgren.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.