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Soft launch

noun, verb, slang

Definitions

Noun
  1. 1
    The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
  2. 2
    The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.
  3. 3
    The subtle or ambiguous announcement of a romantic relationship, often via social media. Internet, informal, transitive

    "Ms. Wright, who has done a soft launch on Instagram, shared that a healthy dose of mystery could be a good thing."

Slang
  1. 1
    Hinting at a relationship without full reveal. slang, social-media, 2020s

    "She soft launched him in her story."

Verb
  1. 1
    Alternative form of soft-launch. alt-of, alternative

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