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Soft market

noun

Definitions

Noun
  1. 1
    An economic environment in which insurers lower their prices.

    "Property-liability insurance markets have been characterized historically by “soft” markets, in which prices are stable or falling and coverage is readily available, followed by “hard” markets, in which prices rise rapidly and availability declines."

  2. 2
    a market in which more people want to sell than want to buy wordnet

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