Soft-launch
verb, slang
verb, slang ·Uncommon ·College level
Definitions
Verb
- 1 Alternative form of soft launch; to release (a product or service) to a limited audience. alt-of, alternative, transitive
- 2 Alternative form of soft launch; to announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner. Internet, alt-of, alternative, informal, transitive
"You might soft-launch a new partner in an Instagram Story, or in the background in the fourth pic in a carousel, but a cute couple shot front and center on the main feed informs your most dedicated DMers that the club is closed to new members until further notice."
Example
More examples"You might soft-launch a new partner in an Instagram Story, or in the background in the fourth pic in a carousel, but a cute couple shot front and center on the main feed informs your most dedicated DMers that the club is closed to new members until further notice."
Etymology
From soft launch.
More for "soft-launch"
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.