Subbrand

noun, verb

noun, verb ·Rare ·Advanced level

Definitions

Noun
  1. 1
    A subsidiary brand.

    "Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands."

Verb
  1. 1
    To market under a subsidiary brand. transitive

Example

More examples

"Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands."

Etymology

From sub- + brand.

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Editorial Guides For "subbrand"

Brand Voice Consistency: Keep Tone Unified Across Pages

Practical framework to keep product, marketing, and support copy aligned.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.