Trade-mark

"Many of the Americans’ garments displayed the telltale folds of a shirt just out of the store. Only press spokesman Bernard Kalb held out, sticking to suits and his trade-mark wide orange tie."

"The special marks and devices of spool-cotton are trade-marks clearly. But the right to use a firm name in a given business is both. Consequently the decisions of the courts have frequently spoken of incidents of good-will as incidents of trade-marks, and vice versa."

"The manufacturer has trade-marked the new type the "Stratoliner." […] Trade-marked the “Stratoliner,” this new Boeing plane will carry thirty-three passengers in a cabin sealed and supercharged for maintaining sea-level atmospheric conditions as high as 20,000 feet above the earth."