Wokewashing
noun, verb ·Rare ·Advanced level
Definitions
- 1 The use of social justice in marketing campaigns. derogatory, uncountable
"Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing."
- 1 present participle and gerund of wokewash form-of, gerund, participle, present
Example
More examples"Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing."
Etymology
From woke + -wash + -ing. Compare greenwashing.
More for "wokewashing"
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.