Instamum

She marvelled at how lucrative kids-as-content seemed to be. Instamums at Disneyland and on cruises, snaps showing improbably perfect houses filled with improbably perfect children.

It's little wonder that so many of us struggling with parental burnout became attracted to the rise of imperfect parenting blogs and these 'real' Instamums.

I never planned to be an Instamum. For a long time, I wasn't sure I'd be a mum at all.