J-fashion

The foreign minister further suggested that American cartoons are no match for Japanese music and animation: "With all due respect to Mickey and Donald, whether you look at J-pop, J-anime, or J-fashion, the competitiveness of any of these is much more than you might imagine."

The magazine then covered various forms of geek culture including J-fashion, J-music, cosplay, games and western media.

In Japan, Tokyo's Harajuku district is one of the main hubs for J-fashion, with lots of brand shops catering to the wildest of styles and an area where style movements tend to start.