Ale-pole

Now, a wise man will tell him that he playeth the fool, for the ale-pole doth but signifie that there is good ale in the house where the ale-pole standeth, and will tell him that he muste go near the house and there he shall find the drinke,, and not stand sucking the ale-pole in vayne."

The bush is occasionally shown in old pictures, and on the Bayeux tapestry will be found a representation of a building adorned with an ale-pole.

By the end of Elizabeth's reign, however, the ale-pole was starting to lose ground.

By the time he finally spotted the protruding ale-pole, Gilbert Fitz John had gotten his boots thoroughly muddied, almost had his money pouch stolen by a nimble-fingered thief, and had been forced to fend off so many beggars and harlots that he doubted he'd reach the Rutting Stag with either his purse or his honour intact.

I know, pole-axeman (or ale-pole haunter?), she pulled the wool over your eyes