Bingefully

You're going to know that it won't be long before you can eat bingefully again — the weekend will be here in no time — provided you succeed in being a good girl for the five days in between.

I, by the symbolic consumption of this official, Premier Division, Cheese Football; do declare this season of overeating and drinking bingefully open, and may St Rennie has mercy on your innards!

The British spirits industry was convinced that commercials were persuading otherwise innocent Britons to drink bingefully and with intent.