Briefie

What I would personally like to see is a more efficient approach to the job of selling these worthy commodities to the public. Some exhibitors […] have learned the trick. They actually have people coming to the theaters to see certain briefies without knowing what’s on the feature bill.

A briefie, as the name suggested, wouldn’t be much of a film production. In purpose, briefies were similar to Victory shorts—they showed citizens how to conserve, assist, and sacrifice for the war effort, or they conveyed celebrity pleas on behalf of war charities.