Bullshot

Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.

Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.

Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.