Buycott

And, in addition to the boycott, double your power via the "buycott" by giving your cash to firms and services that are notably behaving themselves.

Within days, conservative celebrities and politicians called for a boycott of the brand. These calls were then followed by calls for a reverse boycott, or buycott, encouraging people to buy Bud Light to show support for the marketing.

Proponents of buycotting see these premiums as pure political expression: citizens’ parting with money to refine the world.