Buzzy

Collins shifts the slide, and the trumpet phrase gets faster and faster until it blurs into a buzzy pitch.

This time, my host asked me if I was part of LinkedIn, a buzzy Web site intended to link people with similar business interests.

In recent years, the region has tried to foster a buzzier tech scene, and now boasts successful home-grown companies like the educational technology provider EverFi as well as startup accelerators like the cybersecurity-focused Mach37, which is funded by the state of Virginia.

One afternoon in June, I was out with a stranger at my local park. The algorithms recommended we meet. He told me he had been reading How to Do Nothing: Resisting the Attention Economy, a buzzy bestseller by Jenny Odell.

These public artworks only arrived a few weeks ago, Winterson explains, as part of a grand plan to pedestrianise the area, and make it more buzzy, just at the moment that the sort of well-heeled office workers who bought upmarket chocolates are abandoning it owing to the Covid pandemic.

For media workers, especially those at the start of their careers, it quite literally pays to be visible and visibly liked on Twitter, and posting about your dog alongside analyses of the supply chain, or perhaps a buzzy TV show, is a reliable way to achieve likability, whether you’re conscious of it or not.

There’s a good chance you’ve heard of the Ninja Creami by now. The original version of the ice cream maker has been around since 2021, but thanks to TikTok, it’s been one of the buzziest kitchen appliances lately.

The author is using some buzzy language—derived from prevailing theories in his discipline—that, when replicated throughout the manuscript, prompted a reader to worry that the work, while sensitive and brilliant, was jargon-y and dense.