Cashectomy

We've every facility here for dealing with people who are rich. We can deal with a blocked purse, we can drain private accounts and in the worst cases we can perform a total cashectomy, which is total removal of all moneys from the patient.

Their first obligation is to sell you — to perform a cashectomy.

If print wants to perform a cashectomy on users, it should probably look to what happened with music, an industry in which people once paid handsomely for records, then tapes, then CDs, that was overtaken by the expectation that the same product should be free.