Childness

He makes a July's day short as December, And with his varying childness cures in me Thoughts that would thick my blood.

There is a childness into which we must all learn to grow, as well as a childhood we must all leave behind.

Analysis of the promotional campaigns which have framed Matilda the Musical since its first performance in 2010 indicates how they draw on this concept, as the company has sought to maximize its appeal to an adult crossover audience by encouraging them to connect with their "childness," as the production suggests that self-esteem—and pleasure—may be accessed by modeling Matilda's energy and agency.