Cleanfluencer

Instagram 'cleanfluencer' Mrs Hinch says cleaning helped her tackle her anxiety.

He will never understand the joy I feel at being a cleanfluencer, nor feel the buzz I get when tens of my followers contact me to tell me how I've encouraged them to organise their clutter.

In comparison to the Zoflora-scented cult that's grown up around @mrshinch, Lynsey Crombie, aka @lynsey_queenofclean, a blonde 40-year-old cleanfluencer from Petersborough, offers a cosier roster of domestic aphorisms.