Clickbaitiness

So, on average, an unreliable outlet’s headline has a higher chance of receiving more clicks or attention than a reliable outlet’s headline. To further investigate this, we examine the clickbaitiness of the headlines.

“Clickbaitiness is still really important, as it was in 2016,” Mr. [Guillaume] Chaslot said.

Questions assessing the overall article credibility, and other dimensions on the news headline (i.e., the degree of headlines’ accuracy, clickbaitiness, sentiment intensity, irony/sarcasm) and news body content (i.e., reliability of the sources of information mentioned in text, linguistic accuracy, sentiment intensity, and sensationalism).