Commodification

Near-synonyms: commercialization, monetization

Subcultures tend to go through continual cycles of commodification and resistance to that commodification.

One drizzly morning, I joined a political walking tour to hear former combatants of the Troubles show off Belfast landmarks and tell their stories. Almost everything about this notion piqued my curiosity: the commodification of violence into a tourist product; the idea that “politics” was actually history.

A company that innovates to achieve the commercialization of a technology often must shift strategy some decades later in response to the advent of that technology's commodification.