Consumerization

For many technologies, commercialization happens decades before consumerization.

Mechanical refrigeration and air conditioning underwent commercialization decades before their consumerization.

“What’s behind this is the mass consumerization of health information,” said Dr. David J. Brailer, the former health information technology coordinator in the Bush administration, who now heads a firm that invests in health ventures.

a wave of IT consumerizations leading to the advent of the bring-your-own-device era