Coolspeak

The counterculture has become the lunch-counter culture. You can see this in ads that exhibit what one journalist has called "group coolspeak." Consumers are bombarded with countercultural commandments: Just do it! Be yourself! Be bold! Think different! Never blend in! Do exactly as we tell you!

Novelist Chuck Palahniuk's fans have crowned him a prince of edge for a style that is, according to one reviewer, “equal parts potent imagery, nihilistic coolspeak, and doped-out craziness.”

These messages are written in a creative blend of coolspeak and text message language.