Datarati

Varian believes that a new era is dawning for what you might call the datarati—and it's all about harnessing supply and demand.

Self-monitoring has become a serious status symbol of healthy intent — everyone wants to become part of the “datarati”.

That pot of numbers is itself porn for the global datarati – the folks who love nothing more than dissecting humanity by the numbers and restructuring the world to streamline our impulses in the name of efficiency.