Destigmatize

Judy Rappaport's "The Boy Who Couldn't Stop Washing," about obsessive-compulsive disorder, brought this disorder out of the closet to the point where we've destigmatized it.

Like any other literary form, pathography can be good or bad, Dr. Kramer said. When it is good, "it destigmatizes an illness. It's refreshing. It can show that depression or attention deficit disorder doesn't disqualify anyone from the full range of social behavior."

Before we can destigmatize suicide — assuming that is what we want to do — we must acknowledge that killing oneself is still an intensely stigmatized act...

The “untreated” part is important, because Dr. Clayton went on to become one of the leading voices for destigmatizing depression and suicide in America.

“All these companies now are trying to be hip and colorful and just really destigmatize these products,” said Leslie Schrock, an investor with several portfolio companies in the women’s health sector and the author of books on pregnancy and fertility.