Doubleplusgood

Something can be described as “good,” but if it is better than good, it is described as “plusgood,” or, if it is even better than that, “doubleplusgood.” Likewise, the word “bad” does not exist, but rather “ungood” or “plusungood.”

So words like great, excellent and horrible are rendered redundant in Newspeak, replaced by “plusgood”, “doubleplusgood” and “doubleplusungood” respectively.